WCMS

Managing the Madness – The Marketing Technology Explosion

Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by...
Mayur Gupta Mayur Gupta
1 min read

SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation

From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading...
Mayur Gupta Mayur Gupta
1 min read

The Technology Dilemma – What Fuels your eStore Experience!!!

What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s)...
Mayur Gupta Mayur Gupta
5 min read

Digital Asset Management – Operations to Innovation!!!

When the Henry Stewart Events team (organizers of the Digital Asset Management conference across the globe) asked me to speak at the Chicago event,...
Mayur Gupta Mayur Gupta
1 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
4 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
3 min read

Time for mOS – Marketing Operating System aka iOS?…

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
Mayur Gupta Mayur Gupta
3 min read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Mayur Gupta Mayur Gupta
5 min read

A Digital Experience Platform – Beyond just a WCM

Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
Mayur Gupta Mayur Gupta
3 min read