OmniChannel Experience leading to OmniChannel Loyalty [Infographic]
Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting [infographic] on MarketingProfs last week, the notion of OmniChannel Loyalty. There is so much being written about brands trying to deliver an omni-channelREAD MORE
What Makes a Marketing Technologist – Just Technology?
If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and a strong need for MARKETING TECHNOLOGISTS in order to enable Marketing in a Digital World (yes not the same as Digital Marketing). The yearREAD MORE
Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means
Originally published by: Ecommerce Consulting.com | Experts in Online Retail on 2012-05-31 16:25:26 by Sally McKenzie
In the late 1990′s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tipREAD MORE
Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey
Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo
Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirdsREAD MORE
Responsive Design – Great But Not The Holy Grail!!!
Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In fact am in the middle of two reasonably sized responsive executions with a team of rock stars @ SapientNitro for leadingREAD MORE
Approach to Responsive Design | User Experience in Context
I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries and javascript to deliver a ubiquitous web experience across devices, resolutions, screen sizes and orientations. A closer experience this year hasREAD MORE




