User Experience

Omni-Channel Experiences, Still Far from Reality!!!

Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Mayur Gupta Mayur Gupta
3 min read

OmniChannel Experience leading to OmniChannel Loyalty [Infographic]

Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting on...
Mayur Gupta Mayur Gupta
1 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
3 min read

Omni-Channel Retail: A Term So Confusing, Even Those Doing…

In the late 1990's, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term...
Original Author
4 min read

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s...
Technology Inspiration
2 min read

Responsive Design – Great But Not The Holy Grail!!!

Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In...
Mayur Gupta Mayur Gupta
2 min read

Approach to Responsive Design | User Experience in Context

I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries...
Mayur Gupta Mayur Gupta
3 min read