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Posted in Posted in CRM , e-commerce , Marketing
24/04 2013

OmniChannel Experience leading to OmniChannel Loyalty [Infographic]

Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting [infographic] on MarketingProfs last week, the notion of OmniChannel Loyalty. There is so much being written about brands trying to deliver an omni-channelREAD MORE

 
Posted in Posted in CRM , Digital Asset Management , Marketing technology
26/12 2012

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and a strong need for MARKETING TECHNOLOGISTS in order to enable Marketing in a Digital World (yes not the same as Digital Marketing). The yearREAD MORE

 
Posted in Posted in CRM , digital marketing , Digital Strategy
10/12 2012

Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means

Originally published by: Ecommerce Consulting.com | Experts in Online Retail on 2012-05-31 16:25:26 by Sally McKenzie

In the late 1990′s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tipREAD MORE

 
Posted in Posted in CRM , digital marketing , Digital Strategy
21/10 2012

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo

Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirdsREAD MORE

 
Posted in Posted in Mobile Technology , Responsive Design , Technology
26/06 2012

Responsive Design – Great But Not The Holy Grail!!!

Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In fact am in the middle of two reasonably sized responsive executions with a team of rock stars @ SapientNitro for leadingREAD MORE

 
Posted in Posted in digital marketing , Marketing technology , Technology
10/06 2012

Approach to Responsive Design | User Experience in Context

I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries and javascript to deliver a ubiquitous web experience across devices, resolutions, screen sizes and orientations. A closer experience this year hasREAD MORE