Technology

OmniChannel Experience leading to OmniChannel Loyalty [Infographic]

Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting on...
Mayur Gupta Mayur Gupta
1 min read

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Boom in China [Infographic]

2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most...
Original Author
16 sec read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
Mayur Gupta Mayur Gupta
6 min read

The Uncanny CMO – CIO Big Data Fixation |…

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Mayur Gupta Mayur Gupta
6 min read

Are You Ignoring Big INSIGHT in Lieu of BIG…

Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
Mayur Gupta Mayur Gupta
1 min read

Evolving Impact of Tablets on eCommerce – Consumer Behavior…

This week’s infographic is courtesy of ShopPad, looking at some stats on tablet shopping behavior over the holiday season.Click to enlargeHighlights:Tablet conversions were highest...
Original Author
1 min read

Balancing marketing technology and IT at a Fortune 500…

Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams of new organizational structures with...
Original Author
6 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
4 min read

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Mayur Gupta Mayur Gupta
1 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
3 min read

Time for mOS – Marketing Operating System aka iOS?…

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers...
Original Author
41 sec read

Investing in Marketing Technology Future – Marketing Technology Office

Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh Vittal  MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the...
Original Author
9 min read

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s...
Technology Inspiration
2 min read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Mayur Gupta Mayur Gupta
5 min read

The New CRM: Content Relationship Marketing

Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach,...
Technology Inspiration
1 min read

Shut That Off! Or Oversharing In The Age of…

“You have to put this into a column,” my wife insists as the ER intern is stitching her index finger. “I should write about...
Technology Inspiration
4 min read

Responsive Design – Great But Not The Holy Grail!!!

Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In...
Mayur Gupta Mayur Gupta
2 min read

Approach to Responsive Design | User Experience in Context

I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries...
Mayur Gupta Mayur Gupta
3 min read

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
Mayur Gupta Mayur Gupta
2 min read