Technology

Globalization – Marketing’s Toughest Challenge

What is marketing’s biggest challenge? I am sure 9 out of 10 answers to that question would refer to technologies, big data or the...
Mayur Gupta Mayur Gupta
1 min read

Responsive Design – Respond to a Design vs Design…

It has been a long time since I co-authored this piece with my former colleague Dan Israel from SapientNitro but I strongly believe some...
Mayur Gupta Mayur Gupta
48 sec read

Disruptive Trends in Digital

Disruptive trends in digital It’s often impossible to predict the future especially in a domain that’s disrupting at a faster pace than our sheer...
Mayur Gupta Mayur Gupta
1 min read

The Real Battle – Going Beyond the Tech Budget…

The Real Battle – Going Beyond the Tech Budget Debate If 2012 was the year of Big Data, 2013 could be termed as the...
Mayur Gupta Mayur Gupta
2 min read

From Channel Obsession to Customer Obsession – Modern Marketing

I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
Mayur Gupta Mayur Gupta
3 min read

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
Mayur Gupta Mayur Gupta
2 min read

Transforming business at the Intersection of Marketing & Technology

Transforming business at the intersection of marketing and technology – I had the privilege to be the keynote speaker on that topic at this year’s...
Mayur Gupta Mayur Gupta
3 min read

DNA of the Modern Marketer – Need for Disruption

DNA of the modern marketer. Marketing and marketers have never been more critical to the success of an organization than they are now. It...
Mayur Gupta Mayur Gupta
1 min read

Transforming Business at the Intersection of Marketing & Technology

Last week, I gave the opening keynote at IQPC’s CMO Exchange Event in Jacksonville, Florida on the need for “Transforming Business at the Intersection...
Mayur Gupta Mayur Gupta
5 min read

Managing the Madness – The Marketing Technology Explosion

Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by...
Mayur Gupta Mayur Gupta
1 min read

The New Marketing in an Era of Convergence

The New Marketing in an Era of Convergence In a recent blog post on the challenging reality of driving omni-channel experiences, I emphasized the...
Mayur Gupta Mayur Gupta
2 min read

SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation

From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading...
Mayur Gupta Mayur Gupta
1 min read

Omni-Channel Experiences, Still Far from Reality!!!

Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Mayur Gupta Mayur Gupta
3 min read

The Technology Dilemma – What Fuels your eStore Experience!!!

What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s)...
Mayur Gupta Mayur Gupta
5 min read

Digital Asset Management – Operations to Innovation!!!

When the Henry Stewart Events team (organizers of the Digital Asset Management conference across the globe) asked me to speak at the Chicago event,...
Mayur Gupta Mayur Gupta
1 min read

Future of TV & Online Video – Converging Pathways

Future of TV & Online Video – The Ever Converging Pathways Towards Sales With so much focus on smartphones and tablets, it is common...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

Can online video drive sales?

Can online video drive sales? In a recent conversation with Adam Burns, chief editor @ MeetTheBoss.TV I shared my thoughts on why and how...
Mayur Gupta Mayur Gupta
6 min read

Globalization – Marketing’s Biggest Challenge?

Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
Mayur Gupta Mayur Gupta
7 min read

Sports, Corruption & The Era of Sports Management Platforms

After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
Mayur Gupta Mayur Gupta
4 min read

What Happens in an Internet Minute [Infographic]

This week’s infographic What happens in an Internet minute is brought to you by Intel via Tim Peter.What makes this infographic interesting for ecommerce...
Mayur Gupta Mayur Gupta
47 sec read