Technology

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta Mayur Gupta
1 min read

The Isolated Omni Channel Worlds – Brand, Retail &…

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...
Mayur Gupta Mayur Gupta
1 min read

Driving Innovation @ Kimberly Clark – A Dialogue with…

Driving Innovation @ Kimberly Clark – I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never...
Mayur Gupta Mayur Gupta
3 min read

Marketing Technology & the Art of StoryTelling to Drive…

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was...
Mayur Gupta Mayur Gupta
2 min read

Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology – I have been at the intersection of marketing, technology and storytelling for many years now, on either...
Mayur Gupta Mayur Gupta
2 min read

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel…

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
Mayur Gupta Mayur Gupta
2 min read

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the “CMO Programmatic Marketing Award” by...
Mayur Gupta Mayur Gupta
5 min read

Whitepaper – Close Divide Between Manufacturers, Retailers and the…

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer...
Mayur Gupta Mayur Gupta
42 sec read

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta Mayur Gupta
6 min read

The CMO Guide to Programmatic – From Media Optimization…

It’s inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a...
Mayur Gupta Mayur Gupta
1 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
Mayur Gupta Mayur Gupta
2 min read

The Inaugural MarTech 2014, Boston – Haven for Modern…

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier...
Mayur Gupta Mayur Gupta
1 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
Mayur Gupta Mayur Gupta
3 min read

Technori Pitch, Chicago – Marketing Technology Innovation

I was invited last week by the organizers of Technori Pitch to give the keynote during this month’s pitch event that had the theme...
Mayur Gupta Mayur Gupta
2 min read

Growing Business with Marketing Technology & Innovation

Earlier this week, I was able to attend the inaugural Marketing Technology Conference in Boston as I had shared in my last post “Technology...
Mayur Gupta Mayur Gupta
1 min read

Technology is the New Experience – MarTechConf Boston, 2014

Thanks to Scott Brinker, I got an incredible opportunity to join the Board of Advisors for MarTechConf, a unique set up and platform to...
Mayur Gupta Mayur Gupta
1 min read

Rise of the Chief Marketing Technologist

A colleague of mine, part of our global marketing technology capability team recently shared this presentation with me on the “Rise of the Chief...
Mayur Gupta Mayur Gupta
31 sec read

Amazon Fire Phone – Retail Noise or Retail Future?

Amazon’s Fire Phone hit the market last week on Friday, another reflection of the pace at which the retail industry is moving and of...
Mayur Gupta Mayur Gupta
2 min read

If you can’t explain it simply, you don’t understand…

Three very simple questions to understand the context: How often have you sat in a technology presentation that is without the complex diagrams, architectures,...
Mayur Gupta Mayur Gupta
1 min read

Digital Growth – CMOs Preparing for Digital to be…

A recent infographic published in Adweek by Melissa Hoffmann shows that CMOs are preparing for digital to grow to 75% of marketing’s budgets. A...
Mayur Gupta Mayur Gupta
1 min read

Modern Globalization – From COEs to Freedom Within The…

In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and...
Mayur Gupta Mayur Gupta
3 min read