Technology

When Customer Relationship Means Growth

When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving...
Mayur Gupta Mayur Gupta
6 min read

The Other 85% – What Marketers Are Missing in…

Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers...
Mayur Gupta Mayur Gupta
16 sec read

No Such Thing As A “CRM Campaign”

  I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
Mayur Gupta Mayur Gupta
4 min read

Digital transformation in healthcare: 5 areas of immediate growth

As published by VisionCritical Customer Experience on their blog post:   In the last few years, healthcare has been trying to join other industries...
Mayur Gupta Mayur Gupta
4 min read

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta Mayur Gupta
2 min read

HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
Mayur Gupta Mayur Gupta
4 min read

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
3 min read

With Its Eye On Consumers, HealthCare Shifts From Volume…

As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when...
Mayur Gupta Mayur Gupta
3 min read

Navigating The Marketing Technology Disruption

A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader...
Mayur Gupta Mayur Gupta
4 min read

Digital Transformation in Healthcare – CDOClub

  I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation...
Mayur Gupta Mayur Gupta
4 min read

The Perfect Imperfection – The Technology & Channel Obsession…

I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood,...
Mayur Gupta Mayur Gupta
1 min read

Navigating Through the DMP Outburst – Enabling The Omni-Channel…

It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities...
Mayur Gupta Mayur Gupta
3 min read

Consumer – The Missing Seat in the C-Suite

Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side...
Mayur Gupta Mayur Gupta
2 min read

Data Convergence – The Marketing Glue For The Omni-Channel…

Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into...
Mayur Gupta Mayur Gupta
3 min read

Is Paid the New Television & Broadcast Investment Haven

I Is Paid the New Television & Broadcast Investment Haven I was recently at the MarTech Conference in San Francisco and it was obviously...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing...
Mayur Gupta Mayur Gupta
3 min read

Guide to Driving Digital Transformation – A Start

I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a...
Mayur Gupta Mayur Gupta
1 min read

The Marketing Technology Underpinnings – Growth Factors

The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology...
Mayur Gupta Mayur Gupta
1 min read

First Principles of a Global Marketing Technology Capability

As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more...
Mayur Gupta Mayur Gupta
3 min read

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing...
Mayur Gupta Mayur Gupta
3 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read