When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving...
As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation...
It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities...
I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a...
The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology...