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Posted in Posted in CRM , digital marketing , Digital Strategy
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21/10 2012

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo

Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirdsREAD MORE

 
Posted in Posted in digital marketing , Google , Innovation
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29/05 2012

Behold: The First Video Taken with Google Glasses

Google unveiled on Friday the first video taken with its sci-fi eyewear concept, Project Glass. The topic: jumping and flipping on a trampoline, doing a backflip while wearing Google glasses. Google launched its Project Glass goggles on Google+ in April, and the news sent theREAD MORE

 
Posted in Posted in Big Data , business intelligence , CRM
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21/05 2012

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the next big thing. At times you may even wonder what have we been doing in the name of analytics & insightREAD MORE

 
Posted in Posted in business intelligence , CRM , digital marketing
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29/04 2012

SCRAM! -Harnessing Social Customer Relationship Application Management

Originally published by: MediaPost | MarketingTools: CRM on 2012-04-17 10:10:14

If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating customer tools using SCRAM and reaping the benefits of the data itREAD MORE

 
Posted in Posted in Gaming , Mobile Technology , social media
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26/03 2012

Angry Birds Space is a Stellar Game — Even for Angry Bird Haters

Originally published by: Mashable! on 2012-03-22 20:20:03

Rovio released its highly-anticipated Angry Birds Space on Thursday — and its easily the most inventive game in the franchise yet. I should add that I’m no fan of the original. Angry Birds never grabbed me; after a fewREAD MORE

 
Posted in Posted in Marketing technology , social media , Social Networks
18 comments
25/03 2012

5 Ways Spotify Is Pioneering the Hyper-Social Business Model

Originally published by: Mashable! on 2012-03-22 20:41:41

Patrick Salyer is CEO of Gigya, which provides websites and apps with end-to-end social infrastructure through products like Social Login, Social Plugins, Social Identity Management and Social Gamification. Patrick can be reached on Twitter @patricksalyer. Spotify has experienced meteoricREAD MORE