In the News

The History & Future of Marketing Technology

A few weeks back, I worked with the editing team at Kapost on a whitepaper on the “Future of Marketing Technology”, you can download...
Mayur Gupta Mayur Gupta
30 sec read

A Dialogue with Drew Neisser – Driving Marketing Innovation

I recently had a very interesting dialogue with Drew Neisser, co-founder of Renegade on the occasion of 2014 CMO Awards. It was a discussion...
Mayur Gupta Mayur Gupta
58 sec read

TheDrewBlog – A Dialogue on Driving Innovation in a…

Driving Innovation in a Corporate World – In a recent dialogue with Drew Neisser, President & Founder of Renegade, we had an intriguing discussion...
Mayur Gupta Mayur Gupta
4 min read

ChicagoTribune – 8 principles for innovation in a corporate…

  Late last month, I had this great and fun opportunity to give the keynote at Technori Pitch, a fantastic monthly showcase of innovative...
Mayur Gupta Mayur Gupta
2 min read

Galileo Was Wrong: The Customer Is The Center Of…

I recently had a great opportunity to co-author a post with Christine Comaford, a prolific writer on Forbes and other leading publications and a...
Mayur Gupta Mayur Gupta
3 min read

CMSWire – Fragmentation Is Holding Marketing Back

In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Mayur Gupta Mayur Gupta
3 min read

Forbes – Top 10 CMO Insights From The Economist…

The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center.  I couldn’t make it, but...
Mayur Gupta Mayur Gupta
3 min read

MobileMarketer – Building brands in a digital world requires…

Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of...
Mayur Gupta Mayur Gupta
2 min read

Harvard Business Review – The Rise of the Chief…

The Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″...
Mayur Gupta Mayur Gupta
5 min read

Brand Innovators Unveils ’40 Under 40′ Midwest

Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years...
Mayur Gupta Mayur Gupta
2 min read

AdExchanger – Why You Should Ditch The ‘Digital Center…

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
3 min read

The Economist Big Rethink 2014 – Mayur Gupta on…

On the sidelines of The Economist Group’s Big Rethink US, we talk to Mayur Gupta’s,K-C’s global head of marketing technology. Read more on Lean...
Mayur Gupta Mayur Gupta
6 sec read

AdExchanger – The Omni Channel Paradox

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
2 min read

Huffington Post – How To Manage The Explosive Marketing…

View the original post by Vala Afshar on huffingtonpost The line between marketing and IT is becoming blurred in many organizations. As digital transformation...
Mayur Gupta Mayur Gupta
5 min read

TheEconomist – Marketing in an era of convergence

Organizational convergence is the key to the new customer experience In a recent blog post I explained the challenging reality of driving omni-channel experiences,...
Mayur Gupta Mayur Gupta
1 min read

CXOTalk – Marketing Technology, From Operations to Innovation

I recently had a wonderful opportunity to speak with Vala Afshar (CMO, Extreme Networks) and Michael Krigsman (Co-Founder of CXO-Talk) on their talk show...
Mayur Gupta Mayur Gupta
22 sec read

DMNews – The Rationale Behind Personal Branding

View the original post on DMNews As global head, marketing technology, at Kimberly-Clark, Mayur Gupta spends a lot of time contending with convergence. Consequently,...
Mayur Gupta Mayur Gupta
5 min read

Bazaarvoice – Kimberly-Clark’s Mayur Gupta on the customer obsessed…

View the original post on Bazaarvoice The tectonic shift in consumer purchase behavior has driven the intersection of marketing and technology. Globally, brands have...
Mayur Gupta Mayur Gupta
3 min read

Chiefmartec – The Marketing Technologist: Neo of the Marketing…

As published by Scott Brinker on chiefmartec.com Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why...
Mayur Gupta Mayur Gupta
7 min read

chiefmartec – Balancing marketing technology and IT at a…

View the original post at chiefmartec.com Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams...
Mayur Gupta Mayur Gupta
6 min read