In the News

No Such Thing As A “CRM Campaign”

  I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
Mayur Gupta Mayur Gupta
4 min read

chiefmartec.com – Start 2017 with the world’s most famous…

My discussion with the legendary Scott Brinker, original post here, take a read: What better way to launch into 2017 than revisiting our good...
Mayur Gupta Mayur Gupta
7 min read

Forbes – The Act Of Convergence: How Marketing And…

As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection...
Mayur Gupta Mayur Gupta
5 min read

Inc. – HealthCare Marketing Is About to Get Disrupted

As published on Inc. by Jonathan Lacoste based on my interview with Jonathan Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I...
Mayur Gupta Mayur Gupta
3 min read

Inc. – Marketing Technology Growth | Piercing Through the…

As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It...
Mayur Gupta Mayur Gupta
4 min read

Interview with Mayur Gupta, SVP, Head of Digital –…

As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta   1. Could you tell me a little about your background and how...
Mayur Gupta Mayur Gupta
3 min read

AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health…

As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart...
Mayur Gupta Mayur Gupta
3 min read

A Dialogue with Scott Brinker – Marketing technology? Digital?…

As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk...
Mayur Gupta Mayur Gupta
8 min read

How marketing technology could transform healthcare

As posted originally on Scott Brinker’s blog chiefmartec.com “How marketing technology could transform healthcare” We live in a digital world where, as a consumer,...
Mayur Gupta Mayur Gupta
5 min read

SocialMediaToday – My Dialogue with Drew Neisser

Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the...
Mayur Gupta Mayur Gupta
3 min read

VentureBeat – The right data management platform for an…

View the original post at VentureBeat Big data has been getting a lot of attention for the past few years, but companies also need...
Mayur Gupta Mayur Gupta
4 min read

Huffington Post – The 5 Cs of Digital Marketing

Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is...
Mayur Gupta Mayur Gupta
4 min read

AdExchanger – Digital Marketing Technologists Tackle The Data, Content…

View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction...
Mayur Gupta Mayur Gupta
3 min read

Financial Times – Kimberly-Clark competition helps to boost online…

View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology...
Mayur Gupta Mayur Gupta
1 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta Mayur Gupta
3 min read

CMSWire – The Marketing Technology Explosion: A Blessing or…

View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW....
Mayur Gupta Mayur Gupta
2 min read

AdNews – Marketers are channel-obsessed but must find the…

I recently presented for the first time in Sydney, Australia at an iAB Australia event on the evolution of programmatic. As I have been...
Mayur Gupta Mayur Gupta
1 min read

eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta Mayur Gupta
2 min read

Consumer are the Center of the Marketing Technology Storm…

View the original post at DMNews Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Mayur Gupta, global head,...
Mayur Gupta Mayur Gupta
2 min read

The Rise of the Chief Marketing Technologist – HBR

View the original post on HBR – The Rise of the Chief Marketing Technologist. Here is a quick peek: A transformation is occurring within...
Mayur Gupta Mayur Gupta
29 sec read