Marketing technology

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
Mayur Gupta Mayur Gupta
2 min read

Smartphones Are First Choice For Second Screen

A clear majority of TV viewers (63%) are consulting a connected device while watching TV, a new IAB/Ipsos MediaCT study shows. But among those...
Technology Inspiration
2 min read

A Conversation On The Role Of Big Data In…

Big data is here! And, marketers are one of the professional groups that stand to gain the most from these new-found capabilities to analyze...
Technology Inspiration
6 min read

A Digital Experience Platform – Beyond just a WCM

Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
Mayur Gupta Mayur Gupta
3 min read

SCRAM! -Harnessing Social Customer Relationship Application Management

If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating...
Technology Inspiration
2 min read