Marketing technology

The CMO Guide to Programmatic – From Media Optimization…

It’s inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a...
Mayur Gupta Mayur Gupta
1 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
Mayur Gupta Mayur Gupta
2 min read

The Inaugural MarTech 2014, Boston – Haven for Modern…

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier...
Mayur Gupta Mayur Gupta
1 min read

ChicagoTribune – 8 principles for innovation in a corporate…

  Late last month, I had this great and fun opportunity to give the keynote at Technori Pitch, a fantastic monthly showcase of innovative...
Mayur Gupta Mayur Gupta
2 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
Mayur Gupta Mayur Gupta
3 min read

Technori Pitch, Chicago – Marketing Technology Innovation

I was invited last week by the organizers of Technori Pitch to give the keynote during this month’s pitch event that had the theme...
Mayur Gupta Mayur Gupta
2 min read

Growing Business with Marketing Technology & Innovation

Earlier this week, I was able to attend the inaugural Marketing Technology Conference in Boston as I had shared in my last post “Technology...
Mayur Gupta Mayur Gupta
1 min read

Technology is the New Experience – MarTechConf Boston, 2014

Thanks to Scott Brinker, I got an incredible opportunity to join the Board of Advisors for MarTechConf, a unique set up and platform to...
Mayur Gupta Mayur Gupta
1 min read

Rise of the Chief Marketing Technologist

A colleague of mine, part of our global marketing technology capability team recently shared this presentation with me on the “Rise of the Chief...
Mayur Gupta Mayur Gupta
31 sec read

CMSWire – Fragmentation Is Holding Marketing Back

In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Mayur Gupta Mayur Gupta
3 min read

Forbes – Top 10 CMO Insights From The Economist…

The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center.  I couldn’t make it, but...
Mayur Gupta Mayur Gupta
3 min read

If you can’t explain it simply, you don’t understand…

Three very simple questions to understand the context: How often have you sat in a technology presentation that is without the complex diagrams, architectures,...
Mayur Gupta Mayur Gupta
1 min read

Digital Growth – CMOs Preparing for Digital to be…

A recent infographic published in Adweek by Melissa Hoffmann shows that CMOs are preparing for digital to grow to 75% of marketing’s budgets. A...
Mayur Gupta Mayur Gupta
1 min read

MobileMarketer – Building brands in a digital world requires…

Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of...
Mayur Gupta Mayur Gupta
2 min read

Modern Globalization – From COEs to Freedom Within The…

In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and...
Mayur Gupta Mayur Gupta
3 min read

Globalization – Marketing’s Toughest Challenge

What is marketing’s biggest challenge? I am sure 9 out of 10 answers to that question would refer to technologies, big data or the...
Mayur Gupta Mayur Gupta
1 min read

Brand Innovators Unveils ’40 Under 40′ Midwest

Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years...
Mayur Gupta Mayur Gupta
2 min read

Disruptive Trends in Digital

Disruptive trends in digital It’s often impossible to predict the future especially in a domain that’s disrupting at a faster pace than our sheer...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Why You Should Ditch The ‘Digital Center…

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
3 min read

The Economist Big Rethink 2014 – Mayur Gupta on…

On the sidelines of The Economist Group’s Big Rethink US, we talk to Mayur Gupta’s,K-C’s global head of marketing technology. Read more on Lean...
Mayur Gupta Mayur Gupta
6 sec read

AdExchanger – The Omni Channel Paradox

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
2 min read