Marketing technology

Financial Times – Kimberly-Clark competition helps to boost online…

View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology...
Mayur Gupta Mayur Gupta
1 min read

Is Paid the New Television & Broadcast Investment Haven

I Is Paid the New Television & Broadcast Investment Haven I was recently at the MarTech Conference in San Francisco and it was obviously...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing...
Mayur Gupta Mayur Gupta
3 min read

Guide to Driving Digital Transformation – A Start

I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a...
Mayur Gupta Mayur Gupta
1 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta Mayur Gupta
3 min read

Programmatic – It Was Never About Technology But Changing…

I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or...
Mayur Gupta Mayur Gupta
4 min read

CMSWire – The Marketing Technology Explosion: A Blessing or…

View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW....
Mayur Gupta Mayur Gupta
2 min read

The Marketing Technology Underpinnings – Growth Factors

The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology...
Mayur Gupta Mayur Gupta
1 min read

First Principles of a Global Marketing Technology Capability

As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more...
Mayur Gupta Mayur Gupta
3 min read

eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta Mayur Gupta
2 min read

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing...
Mayur Gupta Mayur Gupta
3 min read

Consumer are the Center of the Marketing Technology Storm…

View the original post at DMNews Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Mayur Gupta, global head,...
Mayur Gupta Mayur Gupta
2 min read

The Rise of the Chief Marketing Technologist – HBR

View the original post on HBR – The Rise of the Chief Marketing Technologist. Here is a quick peek: A transformation is occurring within...
Mayur Gupta Mayur Gupta
29 sec read

The History & Future of Marketing Technology

A few weeks back, I worked with the editing team at Kapost on a whitepaper on the “Future of Marketing Technology”, you can download...
Mayur Gupta Mayur Gupta
30 sec read

The Isolated Omni Channel Worlds – Brand, Retail &…

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology & the Art of StoryTelling to Drive…

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was...
Mayur Gupta Mayur Gupta
2 min read

Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology – I have been at the intersection of marketing, technology and storytelling for many years now, on either...
Mayur Gupta Mayur Gupta
2 min read

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel…

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
Mayur Gupta Mayur Gupta
2 min read

Whitepaper – Close Divide Between Manufacturers, Retailers and the…

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer...
Mayur Gupta Mayur Gupta
42 sec read

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta Mayur Gupta
6 min read