Sports, Corruption & The Era of Sports Management Platforms
Convergence – Marketing, Technology & Sports
After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t have found a better timing than this, the richest cricket league in the world gets hitREAD MORE
OmniChannel Experience leading to OmniChannel Loyalty [Infographic]
Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting [infographic] on MarketingProfs last week, the notion of OmniChannel Loyalty. There is so much being written about brands trying to deliver an omni-channelREAD MORE
CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”
There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an “organizational” issue instead of a functional or a capability gap that exists within the respective organizational buckets, especially around “TECHNOLOGY”. OnREAD MORE
The Ecommerce Boom in China [Infographic]
Originally published by: Get Elastic Ecommerce Blog on 2013-03-15 08:03:17 by Linda Bustos
2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most popular ecommerce property Tmall.com (Tmall enjoys 44% market share*READ MORE
The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond
I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon of the CMO – CIO tug-of-war which interestingly has now completely drifted into one BIG corner – WHO OWNS BIG DATA?. Obviously thereREAD MORE
Are You Ignoring Big INSIGHT in Lieu of BIG “Data”?
Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the Big Data tug-of-war. Recently I came across some very interesting and fresh perspective on “Big Data” or “Big” data or its fallaciesREAD MORE
Evolving Impact of Tablets on eCommerce – Consumer Behavior [Inforgraphic]
Originally published by: Get Elastic Ecommerce Blog on 2013-02-08 08:04:32 by Linda Bustos
Saw this interesting inforgraphic from Linda Bustos on shopping patterns during the holiday season and the growing impact of tablets for a certain target audience. What’s interesting is not just the insights andREAD MORE
10 Online Retail Lessons Learned at Least 10 Times, and Still Loving It.
Originally published by: Ecommerce Consulting.com | Experts in Online Retail on 2011-10-20 03:44:26 by Sally McKenzie
I love my job. It’s been a frenzied year so far and with many e-commerce teams about to hunker down for the holiday crunch, I’m at last taking a twoREAD MORE
Balancing marketing technology and IT at a Fortune 500 firm – A Dialogue with Scott Brinker
Originally published by: Chief Marketing Technologist on 2013-01-30 11:49:07 by Scott Brinker
Had a great opportunity to have a dialogue with Scott Brinker for whom I have utmost respect for, he has been a thought leader in the Marketing Technology space and someone who has absolutely influencedREAD MORE
mOS – Marketing Operating System | A Vision Part II
Marketing Operating System
As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for what’s going to follow. As we kick start our digital & marketing efforts for 2013, a lot of expectationsREAD MORE
The New Marketer – From T-Shaped to Pi-Shaped
Original version was published on www.chiefmartec.com on 2012-11-08 19:07:21 by Scott Brinker
[My Personal Thoughts] It’s funny that I am about to publish this blog a few hours after I saw the movie “Life of Pi” http://www.facebook.com/LifeofPi, interestingly enough the lead character in the movie PI SinghREAD MORE
What Makes a Marketing Technologist – Just Technology?
If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and a strong need for MARKETING TECHNOLOGISTS in order to enable Marketing in a Digital World (yes not the same as Digital Marketing). The yearREAD MORE
Time for mOS – Marketing Operating System aka iOS? A Vision – Part I
I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just kept procrastinating the work. But last night’s news on Oracle’s acquisition of Eloqua for a good $871 million dollar pushed meREAD MORE
The Ecommerce Guide to Big Data [Infographic]
Originally published by: Get Elastic Ecommerce Blog on 2012-12-07 08:05:37 by Linda Bustos
“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business.READ MORE
Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means
Originally published by: Ecommerce Consulting.com | Experts in Online Retail on 2012-05-31 16:25:26 by Sally McKenzie
In the late 1990′s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tipREAD MORE
