Marketing

Marketing as a Growth Engine – Podcast with Erich…

Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast...
Mayur Gupta Mayur Gupta
9 min read

Marketing Needs Growth Planning Not Media Planning

 Marketing Needs Growth Planning Not Media Planning Marketing Now Means Growth Evolution in data and technology has changed the world of marketing. Marketing’s impact...
Mayur Gupta Mayur Gupta
7 min read

The Other 85% – What Marketers Are Missing in…

Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers...
Mayur Gupta Mayur Gupta
16 sec read

The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
Mayur Gupta Mayur Gupta
4 min read

Forbes – The Act Of Convergence: How Marketing And…

As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection...
Mayur Gupta Mayur Gupta
5 min read

Inc. – HealthCare Marketing Is About to Get Disrupted

As published on Inc. by Jonathan Lacoste based on my interview with Jonathan Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I...
Mayur Gupta Mayur Gupta
3 min read

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta Mayur Gupta
2 min read

VentureBeat – The right data management platform for an…

View the original post at VentureBeat Big data has been getting a lot of attention for the past few years, but companies also need...
Mayur Gupta Mayur Gupta
4 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta Mayur Gupta
1 min read

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the “CMO Programmatic Marketing Award” by...
Mayur Gupta Mayur Gupta
5 min read

The Real Battle – Going Beyond the Tech Budget…

The Real Battle – Going Beyond the Tech Budget Debate If 2012 was the year of Big Data, 2013 could be termed as the...
Mayur Gupta Mayur Gupta
2 min read

DMNews – The Rationale Behind Personal Branding

View the original post on DMNews As global head, marketing technology, at Kimberly-Clark, Mayur Gupta spends a lot of time contending with convergence. Consequently,...
Mayur Gupta Mayur Gupta
5 min read

Transforming business at the Intersection of Marketing & Technology

Transforming business at the intersection of marketing and technology – I had the privilege to be the keynote speaker on that topic at this year’s...
Mayur Gupta Mayur Gupta
3 min read

DNA of the Modern Marketer – Need for Disruption

DNA of the modern marketer. Marketing and marketers have never been more critical to the success of an organization than they are now. It...
Mayur Gupta Mayur Gupta
1 min read

The New Marketing in an Era of Convergence

The New Marketing in an Era of Convergence In a recent blog post on the challenging reality of driving omni-channel experiences, I emphasized the...
Mayur Gupta Mayur Gupta
2 min read

The Technology Dilemma – What Fuels your eStore Experience!!!

What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s)...
Mayur Gupta Mayur Gupta
5 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

Sports, Corruption & The Era of Sports Management Platforms

After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
Mayur Gupta Mayur Gupta
4 min read

OmniChannel Experience leading to OmniChannel Loyalty [Infographic]

Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting on...
Mayur Gupta Mayur Gupta
1 min read

10 Online Retail Lessons Learned at Least 10 Times,…

I love my job. It's been a frenzied year so far and with many e-commerce teams about to hunker down for the holiday crunch,...
Original Author
4 min read