Digital Strategy

The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
Mayur Gupta Mayur Gupta
4 min read

With Its Eye On Consumers, HealthCare Shifts From Volume…

As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when...
Mayur Gupta Mayur Gupta
3 min read

AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health…

As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart...
Mayur Gupta Mayur Gupta
3 min read

SocialMediaToday – My Dialogue with Drew Neisser

Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the...
Mayur Gupta Mayur Gupta
3 min read

Evolving Impact of Tablets on eCommerce – Consumer Behavior…

This week’s infographic is courtesy of ShopPad, looking at some stats on tablet shopping behavior over the holiday season.Click to enlargeHighlights:Tablet conversions were highest...
Original Author
1 min read

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Mayur Gupta Mayur Gupta
1 min read

Omni-Channel Retail: A Term So Confusing, Even Those Doing…

In the late 1990's, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term...
Original Author
4 min read

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s...
Technology Inspiration
2 min read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Mayur Gupta Mayur Gupta
5 min read

Shut That Off! Or Oversharing In The Age of…

“You have to put this into a column,” my wife insists as the ER intern is stitching her index finger. “I should write about...
Technology Inspiration
4 min read