digital marketing

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
Mayur Gupta Mayur Gupta
3 min read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
Mayur Gupta Mayur Gupta
6 min read

The Uncanny CMO – CIO Big Data Fixation |…

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Mayur Gupta Mayur Gupta
6 min read

Are You Ignoring Big INSIGHT in Lieu of BIG…

Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
Mayur Gupta Mayur Gupta
1 min read

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Mayur Gupta Mayur Gupta
1 min read

Time for mOS – Marketing Operating System aka iOS?…

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers...
Original Author
41 sec read

Omni-Channel Retail: A Term So Confusing, Even Those Doing…

In the late 1990's, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term...
Original Author
4 min read

chiefmartec – Balancing marketing technology and IT at a…

View the original post at chiefmartec.com Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams...
Mayur Gupta Mayur Gupta
6 min read

Investing in Marketing Technology Future – Marketing Technology Office

Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh Vittal  MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the...
Original Author
9 min read

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s...
Technology Inspiration
2 min read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Mayur Gupta Mayur Gupta
5 min read

The New CRM: Content Relationship Marketing

Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach,...
Technology Inspiration
1 min read

Shut That Off! Or Oversharing In The Age of…

“You have to put this into a column,” my wife insists as the ER intern is stitching her index finger. “I should write about...
Technology Inspiration
4 min read

Approach to Responsive Design | User Experience in Context

I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries...
Mayur Gupta Mayur Gupta
3 min read

Behold: The First Video Taken with Google Glasses

Google unveiled on Friday the first video taken with its sci-fi eyewear concept, Project Glass. The topic: jumping and flipping on a trampoline,...
Technology Inspiration
46 sec read

Facebook Is Looking At Another Big Acquisition: It Might…

Summary Opera is a web browser developed by Opera Software. It handles internet tasks like displaying websites, e-mail, managing contacts, downloading files via...
Technology Inspiration
12 sec read

Save The Cleverness And Keep The CRM

When online marketers think about developing email campaigns, they typically focus on two areas: open rates and conversions. And the open rates, as we...
Technology Inspiration
2 min read

A Digital Experience Platform – Beyond just a WCM

Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
Mayur Gupta Mayur Gupta
3 min read

SCRAM! -Harnessing Social Customer Relationship Application Management

If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating...
Technology Inspiration
2 min read

Facebook Is Your New CRM

Fool me once, shame on me. Fool me twice, punish me with telemarketer calls! Forget everything you have read about CRM needing to be...
Technology Inspiration
2 min read