digital marketing

Brand Innovators Unveils ’40 Under 40′ Midwest

Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years...
Mayur Gupta Mayur Gupta
2 min read

Responsive Design – Respond to a Design vs Design…

It has been a long time since I co-authored this piece with my former colleague Dan Israel from SapientNitro but I strongly believe some...
Mayur Gupta Mayur Gupta
48 sec read

Disruptive Trends in Digital

Disruptive trends in digital It’s often impossible to predict the future especially in a domain that’s disrupting at a faster pace than our sheer...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Why You Should Ditch The ‘Digital Center…

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
3 min read

The Economist Big Rethink 2014 – Mayur Gupta on…

On the sidelines of The Economist Group’s Big Rethink US, we talk to Mayur Gupta’s,K-C’s global head of marketing technology. Read more on Lean...
Mayur Gupta Mayur Gupta
6 sec read

AdExchanger – The Omni Channel Paradox

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
2 min read

Huffington Post – How To Manage The Explosive Marketing…

View the original post by Vala Afshar on huffingtonpost The line between marketing and IT is becoming blurred in many organizations. As digital transformation...
Mayur Gupta Mayur Gupta
5 min read

CXOTalk – Marketing Technology, From Operations to Innovation

I recently had a wonderful opportunity to speak with Vala Afshar (CMO, Extreme Networks) and Michael Krigsman (Co-Founder of CXO-Talk) on their talk show...
Mayur Gupta Mayur Gupta
22 sec read

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
Mayur Gupta Mayur Gupta
2 min read

Bazaarvoice – Kimberly-Clark’s Mayur Gupta on the customer obsessed…

View the original post on Bazaarvoice The tectonic shift in consumer purchase behavior has driven the intersection of marketing and technology. Globally, brands have...
Mayur Gupta Mayur Gupta
3 min read

Transforming business at the Intersection of Marketing & Technology

Transforming business at the intersection of marketing and technology – I had the privilege to be the keynote speaker on that topic at this year’s...
Mayur Gupta Mayur Gupta
3 min read

Transforming Business at the Intersection of Marketing & Technology

Last week, I gave the opening keynote at IQPC’s CMO Exchange Event in Jacksonville, Florida on the need for “Transforming Business at the Intersection...
Mayur Gupta Mayur Gupta
5 min read

Managing the Madness – The Marketing Technology Explosion

Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by...
Mayur Gupta Mayur Gupta
1 min read

Omni-Channel Experiences, Still Far from Reality!!!

Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Mayur Gupta Mayur Gupta
3 min read

Chiefmartec – The Marketing Technologist: Neo of the Marketing…

As published by Scott Brinker on chiefmartec.com Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why...
Mayur Gupta Mayur Gupta
7 min read

Digital Asset Management – Operations to Innovation!!!

When the Henry Stewart Events team (organizers of the Digital Asset Management conference across the globe) asked me to speak at the Chicago event,...
Mayur Gupta Mayur Gupta
1 min read

Future of TV & Online Video – Converging Pathways

Future of TV & Online Video – The Ever Converging Pathways Towards Sales With so much focus on smartphones and tablets, it is common...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

Can online video drive sales?

Can online video drive sales? In a recent conversation with Adam Burns, chief editor @ MeetTheBoss.TV I shared my thoughts on why and how...
Mayur Gupta Mayur Gupta
6 min read

Globalization – Marketing’s Biggest Challenge?

Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
Mayur Gupta Mayur Gupta
7 min read

Sports, Corruption & The Era of Sports Management Platforms

After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
Mayur Gupta Mayur Gupta
4 min read