Digital Marketing Platforms

The Other 85% – What Marketers Are Missing in…

Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers...
Mayur Gupta Mayur Gupta
16 sec read

Inc. – Marketing Technology Growth | Piercing Through the…

As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It...
Mayur Gupta Mayur Gupta
4 min read

HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
Mayur Gupta Mayur Gupta
4 min read

Navigating The Marketing Technology Disruption

A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader...
Mayur Gupta Mayur Gupta
4 min read

The CMO Guide to Programmatic – From Media Optimization…

It’s inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a...
Mayur Gupta Mayur Gupta
1 min read

SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation

From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading...
Mayur Gupta Mayur Gupta
1 min read

The Technology Dilemma – What Fuels your eStore Experience!!!

What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s)...
Mayur Gupta Mayur Gupta
5 min read

Globalization – Marketing’s Biggest Challenge?

Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
Mayur Gupta Mayur Gupta
7 min read

Sports, Corruption & The Era of Sports Management Platforms

After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
Mayur Gupta Mayur Gupta
4 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
4 min read

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Mayur Gupta Mayur Gupta
1 min read

Time for mOS – Marketing Operating System aka iOS?…

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
Mayur Gupta Mayur Gupta
3 min read

Investing in Marketing Technology Future – Marketing Technology Office

Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh Vittal  MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the...
Original Author
9 min read

A Digital Experience Platform – Beyond just a WCM

Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
Mayur Gupta Mayur Gupta
3 min read