CRM

Marketing as a Growth Engine – Podcast with Erich…

Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast...
Mayur Gupta Mayur Gupta
9 min read

When Customer Relationship Means Growth

When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving...
Mayur Gupta Mayur Gupta
6 min read

Marketing Needs Growth Planning Not Media Planning

 Marketing Needs Growth Planning Not Media Planning Marketing Now Means Growth Evolution in data and technology has changed the world of marketing. Marketing’s impact...
Mayur Gupta Mayur Gupta
7 min read

No Such Thing As A “CRM Campaign”

  I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
Mayur Gupta Mayur Gupta
4 min read

HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
Mayur Gupta Mayur Gupta
4 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

Globalization – Marketing’s Biggest Challenge?

Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
Mayur Gupta Mayur Gupta
7 min read

OmniChannel Experience leading to OmniChannel Loyalty [Infographic]

Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting on...
Mayur Gupta Mayur Gupta
1 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
4 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers...
Original Author
41 sec read

Omni-Channel Retail: A Term So Confusing, Even Those Doing…

In the late 1990's, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term...
Original Author
4 min read

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s...
Technology Inspiration
2 min read

The New CRM: Content Relationship Marketing

Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach,...
Technology Inspiration
1 min read

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
Mayur Gupta Mayur Gupta
2 min read

Why is Big Data Revolutionary?

Originally published by: ZDNet » Tech on 2012-04-10 21:29 PDT by Andrew Brust Summary: Big Data is revolutionary, and not merely the evolution of...
Technology Inspiration
5 min read

Save The Cleverness And Keep The CRM

When online marketers think about developing email campaigns, they typically focus on two areas: open rates and conversions. And the open rates, as we...
Technology Inspiration
2 min read

A Conversation On The Role Of Big Data In…

Big data is here! And, marketers are one of the professional groups that stand to gain the most from these new-found capabilities to analyze...
Technology Inspiration
6 min read

A Digital Experience Platform – Beyond just a WCM

Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
Mayur Gupta Mayur Gupta
3 min read

SCRAM! -Harnessing Social Customer Relationship Application Management

If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating...
Technology Inspiration
2 min read

Facebook Is Your New CRM

Fool me once, shame on me. Fool me twice, punish me with telemarketer calls! Forget everything you have read about CRM needing to be...
Technology Inspiration
2 min read