Consumer Insight

The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
Mayur Gupta Mayur Gupta
4 min read

No Such Thing As A “CRM Campaign”

  I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
Mayur Gupta Mayur Gupta
4 min read

Whitepaper – Close Divide Between Manufacturers, Retailers and the…

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer...
Mayur Gupta Mayur Gupta
42 sec read

From Channel Obsession to Customer Obsession – Modern Marketing

I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
Mayur Gupta Mayur Gupta
3 min read

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Boom in China [Infographic]

2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most...
Original Author
16 sec read

Are You Ignoring Big INSIGHT in Lieu of BIG…

Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
Mayur Gupta Mayur Gupta
1 min read