Big Data

Marketing Needs Growth Planning Not Media Planning

 Marketing Needs Growth Planning Not Media Planning Marketing Now Means Growth Evolution in data and technology has changed the world of marketing. Marketing’s impact...
Mayur Gupta Mayur Gupta
7 min read

Sports, Corruption & The Era of Sports Management Platforms

After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
Mayur Gupta Mayur Gupta
4 min read

What Happens in an Internet Minute [Infographic]

This week’s infographic What happens in an Internet minute is brought to you by Intel via Tim Peter.What makes this infographic interesting for ecommerce...
Mayur Gupta Mayur Gupta
47 sec read

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Boom in China [Infographic]

2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most...
Original Author
16 sec read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
Mayur Gupta Mayur Gupta
6 min read

The Uncanny CMO – CIO Big Data Fixation |…

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Mayur Gupta Mayur Gupta
6 min read

Are You Ignoring Big INSIGHT in Lieu of BIG…

Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
Mayur Gupta Mayur Gupta
1 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
4 min read

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers...
Original Author
41 sec read

Global Mobile Commerce Trends [Infographic]

This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.Click to...
Original Author
39 sec read

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
Mayur Gupta Mayur Gupta
2 min read

Why is Big Data Revolutionary?

Originally published by: ZDNet » Tech on 2012-04-10 21:29 PDT by Andrew Brust Summary: Big Data is revolutionary, and not merely the evolution of...
Technology Inspiration
5 min read

A Conversation On The Role Of Big Data In…

Big data is here! And, marketers are one of the professional groups that stand to gain the most from these new-found capabilities to analyze...
Technology Inspiration
6 min read