125 Stories by Mayur Gupta
After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
This week’s infographic What happens in an Internet minute is brought to you by Intel via Tim Peter.What makes this infographic interesting for ecommerce...
Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting on...
There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
View the original post at chiefmartec.com Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams...
In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In...
I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries...
If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
Performance testing & tuning for any application is critical for a successful delivery but a lot of times it is either ignored in the...
It’s interesting and appalling at times to see how this debate continues with strong opinions that simply add a silver line to a single...
A lot has been said and written about Google+’s future, possibilities and roadmap. Is it a social networking site like Facebook, or maybe it’s...
