Mayur Gupta

  Growth @ Spotify. Dreamer + Doer + Connecting Dots.. Angel Investor. Blogger. Cricket, Tennis & Nichiren Buddhism. My 3 girls. All views re my own.

   

Mayur Gupta



125 Stories by Mayur Gupta

Sports, Corruption & The Era of Sports Management Platforms

After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
1 4 min read

What Happens in an Internet Minute [Infographic]

This week’s infographic What happens in an Internet minute is brought to you by Intel via Tim Peter.What makes this infographic interesting for ecommerce...
0 47 sec read

OmniChannel Experience leading to OmniChannel Loyalty [Infographic]

Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting on...
0 1 min read

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
2 3 min read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
0 6 min read

The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
2 6 min read

Are You Ignoring Big INSIGHT in Lieu of BIG “Data”?

Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
2 1 min read

mOS – Marketing Operating System | A Vision Part II

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
0 4 min read

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
1 1 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
12 3 min read

Time for mOS – Marketing Operating System aka iOS? A Vision – Part I

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
8 3 min read

chiefmartec – Balancing marketing technology and IT at a Fortune 500 firm

View the original post at chiefmartec.com Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams...
0 6 min read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
0 5 min read

Responsive Design – Great But Not The Holy Grail!!!

Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In...
2 2 min read

Approach to Responsive Design | User Experience in Context

I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries...
1 3 min read

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
1 2 min read

A Digital Experience Platform – Beyond just a WCM

Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
2 3 min read

Performance Testing & Tuning | Solving The Mystery

Performance testing & tuning for any application is critical for a successful delivery but a lot of times it is either ignored in the...
3 2 min read

Mobile Development Strategies – What is Right For Me? Native vs HTML5 vs Hybrid?

It’s interesting and appalling at times to see how this debate continues with strong opinions that simply add a silver line to a single...
0 9 min read

Google+ Beyond D’Eye

A lot has been said and written about Google+’s future, possibilities and roadmap. Is it a social networking site like Facebook, or maybe it’s...
0 2 min read