125 Stories by Mayur Gupta
Organizational convergence is the key to the new customer experience In a recent blog post I explained the challenging reality of driving omni-channel experiences,...
I recently had a wonderful opportunity to speak with Vala Afshar (CMO, Extreme Networks) and Michael Krigsman (Co-Founder of CXO-Talk) on their talk show...
The Real Battle – Going Beyond the Tech Budget Debate If 2012 was the year of Big Data, 2013 could be termed as the...
I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
View the original post on DMNews As global head, marketing technology, at Kimberly-Clark, Mayur Gupta spends a lot of time contending with convergence. Consequently,...
View the original post on Bazaarvoice The tectonic shift in consumer purchase behavior has driven the intersection of marketing and technology. Globally, brands have...
Transforming business at the intersection of marketing and technology – I had the privilege to be the keynote speaker on that topic at this year’s...
DNA of the modern marketer. Marketing and marketers have never been more critical to the success of an organization than they are now. It...
Last week, I gave the opening keynote at IQPC’s CMO Exchange Event in Jacksonville, Florida on the need for “Transforming Business at the Intersection...
Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by...
The New Marketing in an Era of Convergence In a recent blog post on the challenging reality of driving omni-channel experiences, I emphasized the...
From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading...
Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s)...
As published by Scott Brinker on chiefmartec.com Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why...
When the Henry Stewart Events team (organizers of the Digital Asset Management conference across the globe) asked me to speak at the Chicago event,...
Future of TV & Online Video – The Ever Converging Pathways Towards Sales With so much focus on smartphones and tablets, it is common...
Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Can online video drive sales? In a recent conversation with Adam Burns, chief editor @ MeetTheBoss.TV I shared my thoughts on why and how...
Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
