125 Stories by Mayur Gupta
I was invited last week by the organizers of Technori Pitch to give the keynote during this month’s pitch event that had the theme...
Earlier this week, I was able to attend the inaugural Marketing Technology Conference in Boston as I had shared in my last post “Technology...
Thanks to Scott Brinker, I got an incredible opportunity to join the Board of Advisors for MarTechConf, a unique set up and platform to...
I recently had a great opportunity to co-author a post with Christine Comaford, a prolific writer on Forbes and other leading publications and a...
A colleague of mine, part of our global marketing technology capability team recently shared this presentation with me on the “Rise of the Chief...
In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Amazon’s Fire Phone hit the market last week on Friday, another reflection of the pace at which the retail industry is moving and of...
The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center. I couldn’t make it, but...
Three very simple questions to understand the context: How often have you sat in a technology presentation that is without the complex diagrams, architectures,...
A recent infographic published in Adweek by Melissa Hoffmann shows that CMOs are preparing for digital to grow to 75% of marketing’s budgets. A...
Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of...
The Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″...
In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and...
What is marketing’s biggest challenge? I am sure 9 out of 10 answers to that question would refer to technologies, big data or the...
Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years...
It has been a long time since I co-authored this piece with my former colleague Dan Israel from SapientNitro but I strongly believe some...
Disruptive trends in digital It’s often impossible to predict the future especially in a domain that’s disrupting at a faster pace than our sheer...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
On the sidelines of The Economist Group’s Big Rethink US, we talk to Mayur Gupta’s,K-C’s global head of marketing technology. Read more on Lean...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
View the original post by Vala Afshar on huffingtonpost The line between marketing and IT is becoming blurred in many organizations. As digital transformation...
