Mayur Gupta

  Growth @ Spotify. Dreamer + Doer + Connecting Dots.. Angel Investor. Blogger. Cricket, Tennis & Nichiren Buddhism. My 3 girls. All views re my own.

   

Mayur Gupta



125 Stories by Mayur Gupta

Consumer are the Center of the Marketing Technology Storm – DMNews

View the original post at DMNews Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Mayur Gupta, global head,...
0 2 min read

The Rise of the Chief Marketing Technologist – HBR

View the original post on HBR – The Rise of the Chief Marketing Technologist. Here is a quick peek: A transformation is occurring within...
0 29 sec read

The History & Future of Marketing Technology

A few weeks back, I worked with the editing team at Kapost on a whitepaper on the “Future of Marketing Technology”, you can download...
1 30 sec read

CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
1 1 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or Bad Marketing

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
2 1 min read

The Isolated Omni Channel Worlds – Brand, Retail & the Consumer

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...
2 1 min read

Driving Innovation @ Kimberly Clark – A Dialogue with BrandChannel

Driving Innovation @ Kimberly Clark – I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never...
0 3 min read

A Dialogue with Drew Neisser – Driving Marketing Innovation

I recently had a very interesting dialogue with Drew Neisser, co-founder of Renegade on the occasion of 2014 CMO Awards. It was a discussion...
0 58 sec read

Marketing Technology & the Art of StoryTelling to Drive Influence

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was...
0 2 min read

Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology – I have been at the intersection of marketing, technology and storytelling for many years now, on either...
5 2 min read

Marketing Technology Management – Don’t Be The Hammer Looking for a Nail

Marketing technology management and the irresistible temptation to act like a hammer looking for a nail because that’s easy. If you thought the Marketing...
0 1 min read

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel Reality

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
0 2 min read

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the “CMO Programmatic Marketing Award” by...
0 5 min read

TheDrewBlog – A Dialogue on Driving Innovation in a Corporate World

Driving Innovation in a Corporate World – In a recent dialogue with Drew Neisser, President & Founder of Renegade, we had an intriguing discussion...
0 4 min read

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer...
0 42 sec read

Rise of the Chief Marketing Technologist – Harvard Business Review Webinar

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
3 6 min read

The CMO Guide to Programmatic – From Media Optimization to OmniChannel Experiences

It’s inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a...
0 1 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
0 2 min read

The Inaugural MarTech 2014, Boston – Haven for Modern Marketer

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier...
0 1 min read

ChicagoTribune – 8 principles for innovation in a corporate ecosystem

  Late last month, I had this great and fun opportunity to give the keynote at Technori Pitch, a fantastic monthly showcase of innovative...
0 2 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
1 3 min read