125 Stories by Mayur Gupta
Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast...
When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving...
Marketing Needs Growth Planning Not Media Planning Marketing Now Means Growth Evolution in data and technology has changed the world of marketing. Marketing’s impact...
Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers...
There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
My discussion with the legendary Scott Brinker, original post here, take a read: What better way to launch into 2017 than revisiting our good...
As published by VisionCritical Customer Experience on their blog post: In the last few years, healthcare has been trying to join other industries...
As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection...
As published on Inc. by Jonathan Lacoste based on my interview with Jonathan Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I...
There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It...
As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when...
A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader...
As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta 1. Could you tell me a little about your background and how...
As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart...
I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation...
As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk...
I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood,...
