Search results for: T-shaped

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Mayur Gupta Mayur Gupta
1 min read

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
3 min read

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel…

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
Mayur Gupta Mayur Gupta
2 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
Mayur Gupta Mayur Gupta
2 min read

ChicagoTribune – 8 principles for innovation in a corporate…

  Late last month, I had this great and fun opportunity to give the keynote at Technori Pitch, a fantastic monthly showcase of innovative...
Mayur Gupta Mayur Gupta
2 min read

CMSWire – Fragmentation Is Holding Marketing Back

In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Mayur Gupta Mayur Gupta
3 min read

MobileMarketer – Building brands in a digital world requires…

Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of...
Mayur Gupta Mayur Gupta
2 min read

AdExchanger – The Omni Channel Paradox

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
2 min read

TheEconomist – Marketing in an era of convergence

Organizational convergence is the key to the new customer experience In a recent blog post I explained the challenging reality of driving omni-channel experiences,...
Mayur Gupta Mayur Gupta
1 min read

From Channel Obsession to Customer Obsession – Modern Marketing

I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
Mayur Gupta Mayur Gupta
3 min read

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
Mayur Gupta Mayur Gupta
2 min read

Bazaarvoice – Kimberly-Clark’s Mayur Gupta on the customer obsessed…

View the original post on Bazaarvoice The tectonic shift in consumer purchase behavior has driven the intersection of marketing and technology. Globally, brands have...
Mayur Gupta Mayur Gupta
3 min read

DNA of the Modern Marketer – Need for Disruption

DNA of the modern marketer. Marketing and marketers have never been more critical to the success of an organization than they are now. It...
Mayur Gupta Mayur Gupta
1 min read

The New Marketing in an Era of Convergence

The New Marketing in an Era of Convergence In a recent blog post on the challenging reality of driving omni-channel experiences, I emphasized the...
Mayur Gupta Mayur Gupta
2 min read

The Uncanny CMO – CIO Big Data Fixation |…

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Mayur Gupta Mayur Gupta
6 min read