Marketing. Technology. Innovation

Programmatic Ecosystem

Programmatic – It Was Never About Technology But Changing Human Behavior

I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or a capability and technology obsession. It's a mindset that is often distracted with the possibilities and the shine of new technology; the root cause for creation ...
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ROI

The Marketing Technology Underpinnings – Growth Factors

The marketing technology underpinnings - growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology and innovation and more importantly learn the art of applying the ever evolving landscape to solve business challenges and change consumer behaviors that ultimately prevent businesses ...
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2015 MarTech Landscape

First Principles of a Global Marketing Technology Capability

As Scott Brinker had said in one of his recent; it's truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that's happening in marketing ...
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DMNews

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year's DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great ...
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The CMO CDO Model

CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO – Chief Data Officer CCO – Chief Consumer Officer or Chief Creative Officer CXO – Chief Experience Officer .. more The CDOs and CXOs are probably ...
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Good Marketing or Bad Marketing

Stop Marketing Fragmentation – It’s Either Good Marketing or Bad Marketing

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to use for our annual planning, various strategic presentations with our teams, with the board, with the top leadership and more. There are agencies that specialize in ...
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Omni Channel Consumer Experience

The Isolated Omni Channel Worlds – Brand, Retail & the Consumer

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The reasons have been fairly straight forward -- an omni-channel experience even by sheer definition means it is channel agnostic and in other words, it entirely focuses ...
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brandChannel

Driving Innovation @ Kimberly Clark – A Dialogue with BrandChannel

Driving Innovation @ Kimberly Clark - I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never written about the work we are doing for our global iconic brands across marketing technologies or innovation, a lot of my thoughts and perspective do stem ...
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StoryTelling

Marketing Technology & the Art of StoryTelling to Drive Influence

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was to bring the focus back on the primary objective for any technology investment: “Deliver the most desired and immersive consumer experience that will inspire the intended ...
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Connect MarTech To Business

Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology - I have been at the intersection of marketing, technology and storytelling for many years now, on either side of the fence – first at a global digital agency providing marketing technology services to leading Fortune 500 and now on the other side in ...
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