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In the News

Recent Posts

When Customer Relationship Means Growth
Marketing Needs Growth Planning Not Media Planning
The Other 85% – What Marketers Are Missing in MarTech
The Always-On Customer Obsessed Organization
No Such Thing As A “CRM Campaign”

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The Growth Machine

The Growth Machine

November 19, 2017November 19, 20179 minute readby Mayur Gupta

When Customer Relationship Means Growth

June 30, 2017August 13, 20171 minute readby Mayur Gupta

The Other 85% – What Marketers Are Missing in MarTech

August 26, 2017November 19, 201711 minute readby Mayur Gupta

Marketing Needs Growth Planning Not Media Planning

May 14, 2017August 11, 20176 minute readby Mayur Gupta

The Always-On Customer Obsessed Organization

January 17, 2017May 14, 20176 minute readby Mayur Gupta

No Such Thing As A “CRM Campaign”

January 17, 2017August 11, 201711 minute readby Mayur Gupta

chiefmartec.com – Start 2017 with the world’s most famous chief marketing technologist

July 28, 2016August 13, 20177 minute readby Mayur Gupta

Digital transformation in healthcare: 5 areas of immediate growth

July 28, 2016March 26, 20178 minute readby Mayur Gupta

Forbes – The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today

July 28, 2016March 26, 20175 minute readby Mayur Gupta

Inc. – HealthCare Marketing Is About to Get Disrupted

May 12, 2015March 26, 20173 minute readby Mayur Gupta

Founding Principles of Enabling an Omni Channel Strategy

June 7, 2016March 26, 20176 minute readby Mayur Gupta

Inc. – Marketing Technology Growth | Piercing Through the Chaos

June 6, 2016March 26, 20176 minute readby Mayur Gupta

HealthCare Marketing Moves From Multichannel To Omnichannel

July 6, 2015May 14, 20175 minute readby Mayur Gupta

The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

June 6, 2016March 26, 20175 minute readby Mayur Gupta

With Its Eye On Consumers, HealthCare Shifts From Volume To Value

June 6, 2016March 26, 20177 minute readby Mayur Gupta

Navigating The Marketing Technology Disruption

June 6, 2016June 6, 20165 minute readby Mayur Gupta

Interview with Mayur Gupta, SVP, Head of Digital – Healthgrades

June 6, 2016August 13, 20174 minute readby Mayur Gupta

AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health Care

February 28, 2016August 13, 20176 minute readby Mayur Gupta

Digital Transformation in Healthcare – CDOClub

February 23, 2016March 26, 201711 minute readby Mayur Gupta

A Dialogue with Scott Brinker – Marketing technology? Digital? It should be #HumanFirst

May 11, 2015March 26, 20172 minute readby Mayur Gupta

The Perfect Imperfection – The Technology & Channel Obsession |#HumanFirst?

February 23, 2016February 23, 20168 minute readby Mayur Gupta

How marketing technology could transform healthcare

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