Marketing. Technology. Innovation

DMNews

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year's DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great ...
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The CMO CDO Model

CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO – Chief Data Officer CCO – Chief Consumer Officer or Chief Creative Officer CXO – Chief Experience Officer .. more The CDOs and CXOs are probably ...
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Good Marketing or Bad Marketing

Stop Marketing Fragmentation – It’s Either Good Marketing or Bad Marketing

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to use for our annual planning, various strategic presentations with our teams, with the board, with the top leadership and more. There are agencies that specialize in ...
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Omni Channel Consumer Experience

The Isolated Omni Channel Worlds – Brand, Retail & the Consumer

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The reasons have been fairly straight forward -- an omni-channel experience even by sheer definition means it is channel agnostic and in other words, it entirely focuses ...
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brandChannel

Driving Innovation @ Kimberly Clark – A Dialogue with BrandChannel

Driving Innovation @ Kimberly Clark - I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never written about the work we are doing for our global iconic brands across marketing technologies or innovation, a lot of my thoughts and perspective do stem ...
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StoryTelling

Marketing Technology & the Art of StoryTelling to Drive Influence

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was to bring the focus back on the primary objective for any technology investment: “Deliver the most desired and immersive consumer experience that will inspire the intended ...
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Connect MarTech To Business

Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology - I have been at the intersection of marketing, technology and storytelling for many years now, on either side of the fence – first at a global digital agency providing marketing technology services to leading Fortune 500 and now on the other side in ...
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Marketing Technology Decision Tree

Marketing Technology Management – Don’t Be The Hammer Looking for a Nail

Marketing technology management and the irresistible temptation to act like a hammer looking for a nail because that's easy. If you thought the Marketing Technology Landscape is exploding and getting disrupted each day, adding to the chaos, Marketing Technology Management is an even bigger beast. That’s where you develop an ...
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Marketing Unicorns

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel Reality

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for a fireside chat at the IAB MIXX 2014, in NY during AdWeek on the need to raise Marketing Unicorns to manage the Omni-Channel Reality. It was ...
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CMO Programmatic Marketing Award

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the "CMO Programmatic Marketing Award" by the CMO Club, arguably one of the most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a ...
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