Marketing. Technology. Innovation

CMO Programmatic Marketing Award

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the "CMO Programmatic Marketing Award" by the CMO Club, arguably one of the most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a ...
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Convergence Retailers & CPG

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer

Whitepaper - Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer intelligence platform provider), to pen down a whitepaper on the changing dynamics of an increasingly digital world where the CPGs and Retailers have a stronger need ...
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Chief Marketing Technologist

Rise of the Chief Marketing Technologist – Harvard Business Review Webinar

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @ HBR (Harvard Business Review) on the topic of the "Rise of the Chief Marketing Technologist" and the need for the industry to raise Unicorns, who live ...
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CMO Programmatic Guide

The CMO Guide to Programmatic – From Media Optimization to OmniChannel Experiences

It's inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a dramatic spike in the adoption of programmatic media buying technologies and models with leading brands and organizations moving towards global trading desks to manage hundreds of ...
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Consumer Science

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences with a Formula One race driver who attempts to win the race with flat tires, certain impossibility. You may argue that the case of the Formula ...
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The Unicorns

The Inaugural MarTech 2014, Boston – Haven for Modern Marketer

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier this year, you can get more in depth observations from the event on Scott Brinker's Chiefmartec blog. Whether it was the "Growing Unicorns" session by Sheldon ...
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Marketing Innovation

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation - It seems like "seven" is the new ten these days, so it was time for me to ride that wave with my "seven" principles needed to drive marketing innovation. I recently shared a key note at this year's inaugural MarTechConf in Boston on ...
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TECHNORI PITCH

Technori Pitch, Chicago – Marketing Technology Innovation

I was invited last week by the organizers of Technori Pitch to give the keynote during this month's pitch event that had the theme of "Marketing Technology" and of course I couldn't say no and in fact felt grateful for the opportunity. Technori Pitch is a fascinating platform for start ...
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MovingFwdIsLessRisky

Growing Business with Marketing Technology & Innovation

Earlier this week, I was able to attend the inaugural Marketing Technology Conference in Boston as I had shared in my last post "Technology is the New Experience", I enjoyed my presentation on "Growing Business with Marketing Technology & Innovation" and of course the questions towards the end. It was ...
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MarTechConf 2014

Technology is the New Experience – MarTechConf Boston, 2014

Thanks to Scott Brinker, I got an incredible opportunity to join the Board of Advisors for MarTechConf, a unique set up and platform to discuss and collaborate on the extremely evolving world of digital disruption that sits on the convergence of Marketing and Technology. Scott continues to be "the" thought ...
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