Marketing. Technology. Innovation

5 Cs of Modern Marketing

The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

5 Cs of Modern Marketing The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why ...
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Consumer in CSuite

Consumer – The Missing Seat in the C-Suite

Consumer - The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side David Mathison at the C-Suite Network Conference run by Jeffrey Hayzlett, former CMO at Eastman Kodak and now the host of C-Suite with Jeffrey Hayzlett on ...
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First Principles Omni Channel Experience

Founding Principles of Enabling an Omni Channel Strategy

Omni Channel Strategy There has been enough said and written about Omni Channel Experiences from two perspectives - Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel ...
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DMP Evolution

Navigating Through the DMP Outburst – Enabling The Omni-Channel Vision

The DMP Outburst It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities to solve consumer needs and gaps. While Big Data has been the old new kid on the block for a while and understandably ...
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The Technology Obsession

The Perfect Imperfection – The Technology & Channel Obsession |#HumanFirst?

Technology & Channel Obsession I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood, one emotion and desire that everyone regardless of where they sit have unequivocally expressed has been to “PUT THE CONSUMER AT THE ...
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Content Data & Technology

Data Convergence – The Marketing Glue For The Omni-Channel Reality

Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into a reasonably big problem and an even bigger opportunity for the betterment of human life. It is bad because it has overshadowed the need to solve ...
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Is Paid The New Television

Is Paid the New Television & Broadcast Investment Haven

I Is Paid the New Television & Broadcast Investment Haven I was recently at the MarTech Conference in San Francisco and it was obviously a fascinating event that lasted two days of non-stop learning and collaboration, you can view more thoughts on the event on my last post "Marketing Technology ...
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MarTech Breaking Barriers

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing much left to share after some inspiring posts and summary from great thought leaders like these ones: 9 big takeaways from MarTech conference by Scott Brinker ...
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digital transformation

Guide to Driving Digital Transformation – A Start

I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a video as well at the source post - TALKING TRANSFORMATION: THE CEOS GUIDE TO DEALING WITH DIGITAL DISRUPTION Besides the info-graphic though, some of the common ...
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Programmatic Ecosystem

Programmatic – It Was Never About Technology But Changing Human Behavior

I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or a capability and technology obsession. It's a mindset that is often distracted with the possibilities and the shine of new technology; the root cause for creation ...
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