The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO – Chief Data Officer CCO – Chief Consumer Officer or Chief Creative Officer CXO – Chief Experience Officer .. more The CDOs and CXOs are probably ...
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At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to use for our annual planning, various strategic presentations with our teams, with the board, with the top leadership and more. There are agencies that specialize in ...
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I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The reasons have been fairly straight forward -- an omni-channel experience even by sheer definition means it is channel agnostic and in other words, it entirely focuses ...
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Driving Innovation @ Kimberly Clark - I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never written about the work we are doing for our global iconic brands across marketing technologies or innovation, a lot of my thoughts and perspective do stem ...
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In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was to bring the focus back on the primary objective for any technology investment: “Deliver the most desired and immersive consumer experience that will inspire the intended ...
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Finding the Human Within Marketing Technology - I have been at the intersection of marketing, technology and storytelling for many years now, on either side of the fence – first at a global digital agency providing marketing technology services to leading Fortune 500 and now on the other side in ...
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Marketing technology management and the irresistible temptation to act like a hammer looking for a nail because that's easy. If you thought the Marketing Technology Landscape is exploding and getting disrupted each day, adding to the chaos, Marketing Technology Management is an even bigger beast. That’s where you develop an ...
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Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for a fireside chat at the IAB MIXX 2014, in NY during AdWeek on the need to raise Marketing Unicorns to manage the Omni-Channel Reality. It was ...
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A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the "CMO Programmatic Marketing Award" by the CMO Club, arguably one of the most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a ...
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Whitepaper - Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer intelligence platform provider), to pen down a whitepaper on the changing dynamics of an increasingly digital world where the CPGs and Retailers have a stronger need ...
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