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The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at...
Mayur Gupta Mayur Gupta
May 14, 2017 4 min read

With Its Eye On Consumers, HealthCare Shifts From Volume…

As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care...
Mayur Gupta Mayur Gupta
Jun 6, 2016 3 min read

AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health…

As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has...
Mayur Gupta Mayur Gupta
Jun 6, 2016 3 min read

SocialMediaToday – My Dialogue with Drew Neisser

Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are...
Mayur Gupta Mayur Gupta
Oct 5, 2015 3 min read

All Stories

When Customer Relationship Means Growth

When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving...
Mayur Gupta Mayur Gupta
Nov 19, 2017 6 min read

Marketing as a Growth Engine – Podcast with Erich…

Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast...
Mayur Gupta Mayur Gupta
Sep 21, 2018 9 min read

Marketing Needs Growth Planning Not Media Planning

 Marketing Needs Growth Planning Not Media Planning Marketing Now Means Growth Evolution in data and technology has changed the world of marketing. Marketing’s impact...
Mayur Gupta Mayur Gupta
Aug 26, 2017 7 min read

The Other 85% – What Marketers Are Missing in…

Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers...
Mayur Gupta Mayur Gupta
Jun 30, 2017 16 sec read

The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
Mayur Gupta Mayur Gupta
May 14, 2017 4 min read

No Such Thing As A “CRM Campaign”

  I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
Mayur Gupta Mayur Gupta
Jan 17, 2017 4 min read

chiefmartec.com – Start 2017 with the world’s most famous…

My discussion with the legendary Scott Brinker, original post here, take a read: What better way to launch into 2017 than revisiting our good...
Mayur Gupta Mayur Gupta
Jan 17, 2017 7 min read

Digital transformation in healthcare: 5 areas of immediate growth

As published by VisionCritical Customer Experience on their blog post:   In the last few years, healthcare has been trying to join other industries...
Mayur Gupta Mayur Gupta
Jul 28, 2016 4 min read

Forbes – The Act Of Convergence: How Marketing And…

As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection...
Mayur Gupta Mayur Gupta
Jul 28, 2016 5 min read

Inc. – HealthCare Marketing Is About to Get Disrupted

As published on Inc. by Jonathan Lacoste based on my interview with Jonathan Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I...
Mayur Gupta Mayur Gupta
Jul 28, 2016 3 min read

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta Mayur Gupta
May 12, 2015 2 min read

Inc. – Marketing Technology Growth | Piercing Through the…

As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It...
Mayur Gupta Mayur Gupta
Jun 7, 2016 4 min read

HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
Mayur Gupta Mayur Gupta
Jun 6, 2016 4 min read

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
Jul 6, 2015 3 min read

With Its Eye On Consumers, HealthCare Shifts From Volume…

As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when...
Mayur Gupta Mayur Gupta
Jun 6, 2016 3 min read

Navigating The Marketing Technology Disruption

A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader...
Mayur Gupta Mayur Gupta
Jun 6, 2016 4 min read

Interview with Mayur Gupta, SVP, Head of Digital –…

As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta   1. Could you tell me a little about your background and how...
Mayur Gupta Mayur Gupta
Jun 6, 2016 3 min read

AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health…

As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart...
Mayur Gupta Mayur Gupta
Jun 6, 2016 3 min read

Digital Transformation in Healthcare – CDOClub

  I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation...
Mayur Gupta Mayur Gupta
Feb 28, 2016 4 min read

A Dialogue with Scott Brinker – Marketing technology? Digital?…

As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk...
Mayur Gupta Mayur Gupta
Feb 23, 2016 8 min read

The Perfect Imperfection – The Technology & Channel Obsession…

I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood,...
Mayur Gupta Mayur Gupta
May 11, 2015 1 min read
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