Marketing. Technology. Innovation

Connect MarTech To Business

Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology - I have been at the intersection of marketing, technology and storytelling for many years now, on either side of the fence – first at a global digital agency providing marketing technology services to leading Fortune 500 and now on the other side in ...
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Marketing Technology Decision Tree

Marketing Technology Management – Don’t Be The Hammer Looking for a Nail

Marketing technology management and the irresistible temptation to act like a hammer looking for a nail because that's easy. If you thought the Marketing Technology Landscape is exploding and getting disrupted each day, adding to the chaos, Marketing Technology Management is an even bigger beast. That’s where you develop an ...
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Marketing Unicorns

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel Reality

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for a fireside chat at the IAB MIXX 2014, in NY during AdWeek on the need to raise Marketing Unicorns to manage the Omni-Channel Reality. It was ...
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CMO Programmatic Marketing Award

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the "CMO Programmatic Marketing Award" by the CMO Club, arguably one of the most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a ...
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Convergence Retailers & CPG

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer

Whitepaper - Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer intelligence platform provider), to pen down a whitepaper on the changing dynamics of an increasingly digital world where the CPGs and Retailers have a stronger need ...
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Chief Marketing Technologist

Rise of the Chief Marketing Technologist – Harvard Business Review Webinar

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @ HBR (Harvard Business Review) on the topic of the "Rise of the Chief Marketing Technologist" and the need for the industry to raise Unicorns, who live ...
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CMO Programmatic Guide

The CMO Guide to Programmatic – From Media Optimization to OmniChannel Experiences

It's inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a dramatic spike in the adoption of programmatic media buying technologies and models with leading brands and organizations moving towards global trading desks to manage hundreds of ...
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Consumer Science

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences with a Formula One race driver who attempts to win the race with flat tires, certain impossibility. You may argue that the case of the Formula ...
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The Unicorns

The Inaugural MarTech 2014, Boston – Haven for Modern Marketer

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier this year, you can get more in depth observations from the event on Scott Brinker's Chiefmartec blog. Whether it was the "Growing Unicorns" session by Sheldon ...
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Marketing Innovation

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation - It seems like "seven" is the new ten these days, so it was time for me to ride that wave with my "seven" principles needed to drive marketing innovation. I recently shared a key note at this year's inaugural MarTechConf in Boston on ...
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