Marketing. Technology. Innovation

No Such Thing As A “CRM Campaign”

I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly question if CRM is even a capability that can be boxed into any single bucket -- Consumer Relationship is an objective and if you do the right ...
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chiefmartec.com – Start 2017 with the world’s most famous chief marketing technologist

My discussion with the legendary Scott Brinker, original post here, take a read: What better way to launch into 2017 than revisiting our good friend Mayur Gupta, truly one of the icons of the marketing technology world. Over the history of this blog, some of the most fascinating stories to ...
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Digital transformation in healthcare: 5 areas of immediate growth

As published by VisionCritical Customer Experience on their blog post: In the last few years, healthcare has been trying to join other industries in the quest to deliver a better customer experience. The industry has been bringing a fundamental shift from volume to value of care. The evolution in data, ...
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Forbes – The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today

As published on Forbes by Patrick Spenner - I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection of marketing, technology and data; bringing a fundamental shift from volume of care to value of care. Here is a transcript, take a read: I recently ...
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Inc. – Marketing Technology Growth | Piercing Through the Chaos

As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the types of marketing as well as the number of marketing technology vendors. It just ...
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HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world of health care. The industry has moved from massive health systems with weeks-long waits for an appointment ...
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With Its Eye On Consumers, HealthCare Shifts From Volume To Value

As originally published on AdExchanger - Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when it comes to digital technology adoption and delivering immersive consumer experiences. It may be behind CPG, retail, finance and travel, but it is by no means ...
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2015 MarTech Landscape

Navigating The Marketing Technology Disruption

A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader and visionary in the digital transformation and evolution of the marketing function. CMSWire was kind enough to publish it across 2 segments: How do you build ...
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AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health Care

As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart cars, personal drones and one-click purchasing have become part of our daily lives. Yet health care, an industry that touches and impacts everyone’s life, has lacked ...
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Interview with Mayur Gupta, SVP, Head of Digital – Healthgrades

As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta 1. Could you tell me a little about your background and how you came to be the SVP, Head of Digital at Healthgrades? It’s been an interesting journey full of mistakes, lessons learned and several twists & turns. I ...
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